Ana Sayfa Güncel 26 Haziran 2017 502 Görüntüleme

Cannes Lions´ta Grand Prix alan 16 çalışma

Reklam ve iletişim dünyasını buluşturan Cannes Lions Yaratıcılık Festivali geçtiğimiz günlerde sona erdi. Sektörün en prestijli etkinliği olarak kabul edilen ve bu yıl 64. kez düzenlenen festival 15 bin katılımcıyı ağırladı.

Yaklaşık 41 bin yaratıcı çalışmanın yarıştığı festivalde Fearless Girl ve Meet Graham, festivalin en değerli ödülü olarak kabul edilen Grand Prix’i en çok kucaklayan çalışma oldular. Gelişen teknoloji, değişen trendler yaratıcılıkla buluşurken, bunların her geçen yıl ödül alan kampanyalara daha çok entegre olduğunu görüyoruz. Cannes Lions’ta VR teknolojisinden, yapay zekaya bir çok teknolojinin de yer aldığı 16 Grand Prix alan çalışmayı bir araya getirdik.

Cyber / Health and Wellness

MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE

Digital Craft

BJÖRK
NOTGET VR

Creative Effectiveness

BVAN GOGH’S BEDROOMS: LET YOURSELF IN
ART INSTITUTE OF CHICAGO
LEO BURNETT CHICAGO

Integrated /Promo And Activation

BOOST YOUR VOICE
BOOST MOBILE
180LA, Santa Monica

Outdoor /Glass Lions / PR

FEARLESS GIRL
STREET GLOBAL ADVISORS
McCANN NEW YORK

Product Design

PAYPHONE BANK
TIGO-UNE
GREY COLOMBIA, Bogotá

Cyber

ALAND INDEX / BALTIC SEA PROJECT
THE BANK OF ÅLAND
RBK COMMUNICATION, Stockholm

DID YOU MEAN MAILCHIMP?
MAILCHIMP
DROGA5, New York / MAILCHIMP, Atlanta Grand Prix

Direct

GOOGLE HOME OF THE WHOPPER
BURGER KING
DAVID, Miami

Medya

INNOVATING SAVING
JET.COM
R/GA, New York

Design

THE UNUSUAL FOOTBALL FIELD
AP (THAILAND) PUBLIC COMPANY LIMITED.
AP THAILAND, Bangkok / CJ WORX, Bangkok

Entertainment

BEYOND MONEY
SANTANDER BANK
MRM//McCANN SPAIN, Madrid

Innovation

THE HUMANIUM METAL INITIATIVE
IM SWEDISH DEVELOPMENT PARTNER
ÅKESTAM HOLST, Stockholm / GREAT WORKS, Stockholm

Promo and Activitation

BOOST YOUR VOICE
BOOST MOBILE
180LA, Santa Monica

Creative Data

CARE COUNTS
WHIRLPOOL
DIGITASLBI, Chicago

Outdoor

CANNABIS, GLORIA STEINEM & DOROTHY PITMAN HUGHES, GUNS,
MUHAMMAD ALI, PUTIN, SONOGRAM, PRINCE, SATURDAY NIGHT LIVE, HANDS UP
TWITTER, San Francisco

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